The web has seen the development of its own language. There is now a group of acronyms and terms that are distinctive to online selling. It is important to get to know them, in order to make use of online promotion to its best advantage. A number of these new and distinctive terms which are beneficial to know are: Above The Fold-this is the part of a web page that originally appears to a user before they scrolls down. It is more expensive to place ads in this part of the site as they are more visible, and therefore potentially more profitable.
Affiliate Marketing - This is where a web-site is paid by an advertiser to display the latter's ads. Payment is based on either a percentage of revenue raised or it is pro rata.
Blog - A type of online journal to which a 'blogger' adds articles and content, in a casual style. Readers are also able to comment /contribute.
Click through - When a user clicks on a displayed commercial, which then redirects this user to another web-site.
Interstitial Ad - These ads appear on a distinctive page before a consumer is directed to the page they requested.
Monetize - Whereby the traffic to a site is converted in to a paying commodity, for example through the use of affiliate promotion.
SERP - SERP are pages of site excerpts which relate to a user's query through a search engine.
Stickiness - A measurement of the time each visitor remains on a web-site. This indicates the level of attraction each site has, and therefore its viability.
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